We partnered with Aquila and The General Store to bring their new brand platform to life – a campaign that reminds Australians style starts From The Ground Up.
The hero film follows a man getting ready for a night out, where his shoes take centre stage and the rest of his outfit builds around them. A bold visual metaphor that positions footwear as the foundation of modern Australian style.
Credits:
DIRECTOR: CAMERON MARCH
DOP: SEAN RYAN
PHOTOGRAPHER: ISAAC BROWN
EDITOR: ROY KOLBERG
SOUND HOUSE: RAN RUN
WARDROBE & PRODUCTION DESIGNER: PAT ZACZKIEWICZ
GRADE: FERGUS ROTHERHAM
BTS: KESTER MCQUEEN
HAIR & MAKE-UP: MICHELLE COX