Kids take the lead as coaches, helping parents navigate the back-to-school rush with confidence and a little fun. Beyond this lovely piece of content, the campaign has come to life beautifully across all channels, especially across the in-store experience.
Credits:
PRODUCER KATE TURNER
DIRECTOR: DALE BENNETTO
DOP: MITCH AYERS
PHOTOGRAPHER: SIMON KIRK
EDITOR & ANIMATION: TIM EDDY
PRODUCTION DESIGNER: MADISON MULLANE
CASTING: CHICKEN & CHIPS
HAIR & MAKE-UP: KATER BONAR